80% of adults surveyed agreed they prefer SMS and other messaging channels to communicate with businesses. So, it was only a matter of time before businesses used WhatsApp messenger as another channel for customer care and to reach out to their target audiences.Īnd customers welcomed the idea. These users are also customers of a spectrum of products and services.
The same year, two unemployed ex-Yahoo executives – Brian Acton and Jan Koum introduced WhatsApp to the world.įlash forward to 2022, WhatsApp has 2 billion active users across Android devices and iPhones, and it’s the most popular messaging app in the world. had just sworn in her first African-American President. In a historic moment witnessed by the entire world, the U.S.
People were glued to their Blackberry, and everybody was asking for everybody’s BB pin. Your aunts and uncles sent you Farmville requests on Facebook. Breaking Bad was gaining a permanent fan base.
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